LIT FUZE Apparel Launch Party January 13th, 2001 | Part 2 of 3
Out of Plato's cave (in my case it was my garage) I was given a small window of time to concentrate on the old artwork. It was truly amazing to open the door to creation again. In the beginning it was just me in isolation. The magic started to happen when we started to share improvements to the old design. Ramey in Santa Cruz coordinated with us over the phone. We worked the Original LIT FUZE Shortboard Surfboard design. The 2020 version a bit longer, bit wider, and we added a tri-fin a.k.a. Thruster to the back. We nicknamed it after our friend Chili. Here is the New LIT FUZE Shortboard Surfboard.
Back in 1999 we designed a longboard and snowboard. However, we never released it to the public as we fell victim to one of the classic blunders of war and business. The most famous of which is "never get involved in a land war in Asia," but only slightly less well-known is this: "Never go in against a Sicilian when DEATH is on the line!" Ha, ha! But seriously, the third is never carry an inventory when creating a new brand! I digress, to the new board designs.
For the New LIT FUZE Longboard we pushed the limits of our sticker press, maxing out the length to just over 30". It is more of a hybrid, but this thing is relatively as massive as our canvas permits. The longboard is ridiculous example of modern printing capabilities operating at an industrial scale.
The New LIT FUZE Snowboard when through the most iterations. Now it reminds me of something a stormtrooper would ride on. Bindings are really tough to do, but I added an easter egg for the angles.
The New LIT FUZE Skis & Poles are my personal favorite. Modeled after my brother Scott's real life version, only smaller, really flat, and sticky on the other side. Comparatively, this was the most complex and proved to be the 2nd most difficult design. As with all the new designs, the back print is part of the art. Designed to make you smile.
These four designs represent the 20th Anniversary Vintage Collection. Each of the large format stickers is designed to fit on 30" Pedestrian Xing Signs and 18" Pedestrian Xing Signs. All of our designs are intentionally optimized for maximum "Smilage" dudes.